Marketing and Advertising
Extern, Beats by Dre
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Conducted 45+ in-store customer interviews across 3 retail locations and 20 hours of observational research, analyzing shopper behavior across 5 marketing funnel stages to generate 12 actionable insights for brand positioning strategy
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Synthesized qualitative data from 50+ customer interactions using empathy mapping and thematic analysis, creating 3 detailed customer journey maps and 2 insight boards that informed product display recommendations for 15+ retail partners
Presentation to Company Executives on the final findings of the project, along with action items for the next step
Yale Beinecke Library
Instagram Reels
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Curate and manage 10+ weekly posts for library's social media platforms with 33,000+ followers, increasing engagement rate by 25% through strategic storytelling aligned with institutional communication goals
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Conducted in-depth research on 20+ Yale archives and manuscripts containing millions of historical documents, informing and contextualizing digital storytelling initiatives that reached 100,000+ impressions and increased following by 100+ followers
Amoriem Labs - Yale Game Developers
Instagram Graphics
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Manage content for club's Instagram and LinkedIn accounts (500+ combined followers) using Canva and Adobe Creative Cloud, increasing weekly engagement by 45%, growing follower base by 500+ members, and gaining 5+ million views in one semester
